Diet is the most important predictor of health outcomes in America today.  But diet is only measured infrequently, and often inaccurately, because the tools are tedious, time-consuming, labor-intensive, and the furthest thing

Introducing the first fundamental advance in dietary assessment and tracking in generations, reinventing diet assessment for the digital age: Diet ID.  Details of diet type, quality, and nutrient levels are identified easily and all but effortlessly, in a matter of seconds.  Diet tracking no longer requires food logging, or uploading photos- and can also be done in just seconds.  Diet goal setting, and navigation, are just as easy, quick, vivid, and fun. 


Dr. Katz is the founding director (1998) of Yale University’s Yale-Griffin Prevention Research Center, Immediate Past-President of the American College of Lifestyle Medicine, and Founder/Director of the True Health Initiative established to help convert what we know about lifestyle as medicine into what we do about it, in the service of adding years to lives and life to years around the globe. Katz directed the development of the Overall Nutritional Quality Index® used in the NuVal® nutritional guidance system, the world’s most robustly validated nutrient profiling system. 

Katz earned his BA degree from Dartmouth College (1984); his MD from the Albert Einstein College of Medicine (1988); and his MPH from the Yale University School of Public Health (1993). He completed sequential residency training in Internal Medicine, and Preventive Medicine/Public Health. He has received two Honorary Doctorates, and holds an appointment as adjunct professor at the George Washington University School of Medicine.

He holds 5 U.S. patents with other patents pending, and has published roughly 200 scientific articles and textbook chapters, and 15 books to date, including multiple editions of leading textbooks in both Preventive Medicine, and nutrition. Recognized globally for expertise in nutrition, weight management and the prevention of chronic disease, he has a social media following of over 900,000.  

Hankins pic.jpg



Alison is the Head of Sales for DQPN. An accomplished sales and marketing strategist, Alison is responsible for leading the company’s growth and partnership efforts. Alison brings more than 20 years of experience in the health and wellness industry, scaling both emerging and Fortune 500 corporations. Before joining DQPN, Alison was Head of CO Sales for Silicon Valley start-up OhMyGreen (OMG), where she was responsible for launching B2B wellness services across new markets. Prior to OMG, Alison oversaw $500 million in annual sales at Target Corp., and she was selected to Target’s inaugural private label health & wellness committee.  Alison's background also includes sales and marketing roles at NuVal/ ONQI, where she worked with Dr. Katz  to launch NuVal in retail and healthcare settings. Prior to NuVal, Alison worked for Wild Oats Corp./Whole Foods and the United States Olympic Committee, where she attended two Olympic Games.  Alison holds an MBA from the University of Colorado, Boulder, a certificate in French Fluency from La Sorbonne, and a BA from the University of Wisconsin, Madison, where she was a Division 1 scholarship swimmer.

Udi Falkson.jpg



Udi's passion is for designing and building tools that help people to improve their lives.  He is currently doing just that as the CTO of DQPN.

Since studying Computer Science at Cornell University, Udi has gone on to a varied career that has seen him take on both crucial roles at successful startups as well as important positions at larger companies.  He was part of the award-winning Yahoo Answers team at Yahoo! and was a key member of the Silicon Valley startup, VideoSurf, which was acquired by Microsoft.  He has worked on community building tools, equities desk software, video search engines, unique data analysis and visualization tools, and more.  His desire to help people eat better led him to co-found the food behavior change app Foodstand, which is now a part of DQPN.


Ms. Rhee is a registered dietitian with a focus on nutrition research. She has previously worked on the Overall Nutritional Quality Index (ONQI®) and its applications at the Yale-Griffin Prevention Research Center. She has also managed the nutritional components of community-based and clinical research studies conducted at the General Clinical Research Centers at Children’s National Medical Center, Georgetown University Medical Center, and Beth Israel Deaconess Medical Center. 




Dina Aronson, MS, RDN is an internationally-recognized nutritionist, author, and speaker specializing in wellness-related technology and community health. She has worked with numerous technology companies, fitness organizations, restaurant groups, and food service teams to build health and nutrition-related apps and programs. 

Serving on several boards and committees dedicated to educate people on healthy living, Dina is passionate about empowering people to optimize their health by using customized solutions, including creative nutrition and fitness technology. She believes it is never too late to change your lifestyle and build a better life!

Dina earned her Bachelor’s degree in Nutrition from Cornell University and her Master’s in Nutrition from Tufts University. In her spare time, Dina enjoys spending time with her two children, vegetable gardening, weight training, cycling, hiking, and vegan cooking.




Catherine Katz is a chef and culinary expert, with advanced training in basic and clinical science.  A child of the Mediterranean region, and lifelong 'French foodie,' she blends broad knowledge of the world's cuisines with deep, practical knowledge of nutrition.  Catherine earned her BA in Psychology from UC Berkeley, and her PhD in Neuroscience from Princeton University.  She is the founder and President of and is widely recognized for her unique ability to combine delicious with nutritious.

Catherine is ideally qualified to direct DQPN's unique process of 'culinary cartography,' the generation of rich, detailed, population-specific diet maps, blending nutrition science with the culinary visual arts.



Maria grew up in Ireland where food was primarily “farm to table.” She graduated from Trinity College, Dublin, Ireland with a bachelor’s degree in Education with a minor in Nutrition. She continued her studies in the US at Long Island University, CW Post, where she completed her dietetic internship and subsequently became a Registered Dietitian in 1996. Maria has spent most of her nutrition career in various roles until 2018 for Weight Watchers® International, with her most recent role as Director of Food and Nutrition since 2011. As a Registered Dietitian, Maria understands that there is a lot of confusion out there about nutrition. Educating people so that they can make informed decisions about what to eat and finding ways to make that easier for people to understand and interpret is important to her. Maria has given talks to Weight Watchers members on Long Island, New York City, Staten Island, New Jersey, and Connecticut. Maria has contributed food and nutrition articles to Reader's Digest. She holds a Level 1 and Level 2 Advanced Certificate of Training in Adult Weight Management from the Commission on Dietetic Registration. She is an active member of the Academy of Nutrition and Dietetics and several Dietetic Practice Groups. She is excited to be able to leverage her nutrition and weight loss expertise at DQPN.




Professor of Medicine
Stanford University

Dr. Gardner holds a PhD in Nutrition Science and is a Professor of Medicine at Stanford. He has served on numerous committees, including the Nutrition Committee of the American Heart Association and currently on the scientific advisory board of the Culinary Institute of America. Over the past 20+ years, he has conducted more than a dozen human nutrition trials and has examined the potential health benefits of dietary components such as soy, garlic, antioxidants, ginkgo, omega-3 fats, and vegetarian diets. All of these studies have involved extensive collection of dietary assessment data. He recently completed a 12-month weight loss diet study among 609 overweight and obese adults, a total of over 5,500 24-hour diet recalls were administered using NDS-R. Dr. Gardner’s research group recently created, tested, and published the results from a study testing a smart-phone app designed to promote and track vegetable consumption.



Professor of Nutrition & Epidemiology
Harvard T.H. Chan School of Public Health

Dr. Willett is a renowned physician, nutrition researcher, and Chair of the Department of Nutrition at the Harvard School of Public Health. He is also a Professor of Medicine at Harvard Medical School. Willett is the principal investigator of the second Nurses’ Health Study, a compilation of studies regarding women’s health and risk factors for major chronic diseases. He has published over 1,500 scientific articles regarding various aspects of diet and disease and is the second most cited author in clinical medicine.



Professor of Nutrition & Epidemiology
Harvard T.H. Chan School of Public Health

Dr. Hu is Professor of Nutrition and Epidemiology at Harvard T.H. Chan School of Public Health and Professor of Medicine, Harvard Medical School and Brigham and Women’s Hospital, and Co-director of the Program in Obesity Epidemiology and Prevention at Harvard. Dr. Hu’s research is focused on nutritional and lifestyle epidemiology, prevention of obesity, diabetes and cardiovascular disease. He has published over 800 original papers and reviews (H-index 190) and a textbook on Obesity Epidemiology (Oxford University Press 2008). He was awarded the Kelly West Award for Outstanding Achievement in Epidemiology by American Diabetes Association in 2010. Dr. Hu served on the AHA/ACC Obesity Guideline Expert Panel, and the 2015 Dietary Guidelines Advisory Committee, USDA/HHS, and was elected to the National Academy of Medicine in 2015.



Assistant Professor of Medicine
Tufts University School of Medicine

Dr. Dansinger is founding Director of the Diabetes Reversal Program at Tufts Medical Center and an Assistant Professor at Tufts University School of Medicine. He serves on the expert panel for the CDC’s Worksite Health ScoreCard project, is a nutrition and diabetes expert for WebMD, serves on the Council of Directors and Media Response Team for the True Health Initiative, and formerly Clinical Nutrition and Obesity Editor of the peer-reviewed Medscape Journal of Medicine. He was the principal investigator for the highly publicized research study “Comparison of the Atkins, Zone, Weight Watchers, and Ornish Diets for Weight Loss and Cardiac Risk Reduction” (JAMA 2005) and continues to conduct clinical research in lifestyle program effectiveness trials and approaches to increasing adherence to lifestyle recommendations. 



Professor of Nutrition
California State University Long Beach

Dr. Frank is a Nutritional Epidemiologist having designed and implemented the dietary studies for the Bogalusa Heart Study for 16 years to investigate the association of dietary components on the early natural history of cardiovascular disease in children. She was Co-Principal Investigator for the ‘Women’s Health Initiative’ at the University of California, Irvine for 10 years and Co-Project Director of USDA-NIFA grants focusing on Latino health promotion and nutrition for 8 years. In 2000, she founded “Students Active in Community Health’ (SACH) at California State University Long Beach to focus college students on health issues of diverse, multicultural groups in the U.S. Gail served 19 years as a media spokesperson for the Academy of Nutrition and Dietetics, is a Certified Health Education Specialist (CHES) and developed an accredited dietetic internship training over 300 registered dietitians into the profession. Among her major areas of her interest is health promotion with nutrition across the lifecycle.



Chair, Nutrition & Metabolism
University of Toronto

Dr. Jenkins is Professor in the Departments of Nutritional Sciences and Medicine, Faculty of Medicine, University of Toronto, a staff physician in the Division of Endocrinology and Metabolism, the Director of the Clinical Nutrition and Risk Factor Modification Centre, and a Scientist in the Li Ka Shing Knowledge Institute of St. Michael's Hospital. His studies led to the development of the glycemic index and the plant based dietary portfolio for cholesterol reduction that aimed to link improved human health with the growing concern over human feeding patterns on environmental health. 



Professor of Nutrition
Texas Tech University

Dr. Murimi is Professor of Nutrition in the College of Human Sciences at Texas Tech University, president-elect for the Society of Nutrition Education and Behavior, Associate Editor for the Journal of Nutrition Education and Behavior, and Chancellor of Daystar University in Kenya Africa. Dr. Murimi’s research focuses on understanding the effects of the community environment on the nutrition status of the residents, and identifying coping strategies for food insecurity and factors that influence dietary behavior, especially among low-income populations. Recently, Dr. Murimi’s research has evolved to the study of usage of native vegetables in Africa to combat food insecurity and looking at ways of combating stunting in selected communities in Bangladesh. She has reported the findings of her research nationally and internationally with over 50 presentations in either oral, or publications at peer reviewed scientific journals. Dr. Murimi has received numerous recognitions for her achievements including the Society of Nutrition Education and Behavior mid-career achievement award.



Professor of Epidemiology
University of Iowa

Dr. Snetselaar is Associate Provost of Outreach and Engagement, Professor in Epidemiology, College of Public Health, University of Iowa. She has over 200 publications including two textbooks. She directs a Nutrition Center and is Editor-in-Chief of the Journal of the Academy of Nutrition and Dietetics. Dr. Snetselaar has been PI/Co-PI of numerous NIH funded research studies including the Lipid Research Clinics Studies, Diabetes Control and Complications Trial, Modification of Diet in Renal Disease Study, Dietary Intervention Study in Children, Women’s Health Initiative and the Women’s Intervention Nutrition Study; her current research focuses on dietary interventions in community settings.

Aanand Radia.jpg

Aanand Radia

Managing Director
University Ventures

Aanand Radia is a Managing Director at University Ventures. Prior to University Ventures, Aanand was a private equity investor at BlackRock, the world’s largest asset manager, where he focused on Financial Services and Special Situations. Prior to BlackRock, Aanand worked at EdisonLearning (formerly Edison Schools), an early pioneer in the charter school movement and later a diversified K-12 education technology and services company, where he focused on corporate strategy, business development, and new product and finance initiatives. While at Edison, Aanand helped to develop an alternative education product offering delivered through a hybrid/blended learning environment. Aanand started his career at Patriot Capital, a middle market private equity firm, where he made investments across a broad range of industries. Aanand received his B.S. in Economics from Carnegie Mellon University.

Aanand focuses on opportunities in student finance and education to employment pathways. Aanand leads or has co-led the firm’s investments in Galvanize, Revature, Avenica, PrepMD, Vemo Education, as well as a number of the firm’s seed investments including ParagonOne, DesignLab, Shortlist, CareAcademy, Mpower, Meritize.